EXPERIENCE

TOP HAT MARKETING
CEO/SOCIAL MEDIA MANAGER
2012 - present
- Lead creative strategy for Bridal Elegance, Madonna Rose Cafe, and others across Facebook and Instagram
- Target local customers through organic and paid social, using insights from measurement and listening tools to help clients achieve their business strategies
- Work directly with clients to bring business-specific creative concepts to life
- Identify social trends across channels and implement them for clients
- Additional clients included a children's book series, and a tech start-up

DODGERS NATION
SOCIAL MEDIA MANAGER
2019 - 2021
- Took ownership of the brand's identity across Facebook, Instagram, and Twitter
- Grew to over a million combined followers, using tactics to encourage their engagement with our content
- Lead creative strategy on organic social to drive traffic to DodgersNation.com and customers to GearUp.LA to purchase our merchandise
- Used analytics and insights to track trends and increased organic reach on Facebook by 40%

USC ATHLETICS
SOCIAL MEDIA ASSOCIATE
2019 - 2020
- Created in-game video and photo content for Twitter and IG during baseball, basketball, and football games
- Managed paid-ad content in game, verifying all sponsored content was shared as contracted, always looking for the best opportunities for content creation based on game results
- Reported on Clay Helton's weekly press conference for USCTrojans.com, creating social content to drive fans to the website
- Coordinated team of interns to ensure coverage of all campus athletics

ABOUT

Hillary is a lover of all things social media. She believes in using social media for good and can help bring your fans together. With a background in social media for small businesses to professional sports, her experience can be impactful for a variety of brands and platforms.